Joan Corbera, new managing director of Grupo BPMO October 3, 2011
Posted by Jenny Hoefliger, comments closed
We would like to introduce you to Joan Corbera, Grupo BPMO’s new managing director. Until now, Joan was the director of Europa Press in Catalonia.
Joan Corbera will be in charge of spearheading the national and international expansion of our group, including its six companies and more than 80 employees, with offices in Barcelona and Madrid. The new managing director will report directly to Pau Herrera, founder and owner of Grupo BPMO.
Among his duties, Joan Corbera will develop the editorial and content strategy of the group, lead the print to digital transition and promote the company and its branches.
Pau Herrera, whose role is CEO of the company, will focus on the group’s development, leading the innovation in new projects and departments.
Joan Corbera (Granollers, 1972) cumulates a degree in law from the University of Navarra with a degree in journalism from the University Pompeu Fabra (UPF). He also completed a postgraduate program in Business Communication Management and another in Web 2.0, both from the UPF. He worked during eight years as a writer at ‘Expansión’ in Madrid and Barcelona, as well as at the radio ‘Onda Cero’. He is a professor of economic journalism at the University Ramon Llull (URL) and teaches classes in the Master in sports journalism of the International University of Catalonia (UIC). He collaborates in radio debates and is the author of ‘Gaudí’, a book which was granted with the “Best Art Book in Spain” award from the Culture Ministry in 2002.
A prize to a great event September 2, 2011
Posted by Jenny Hoefliger, comments closed
This summer we received the excellent piece of news that our events agency, Glob Event Thinking, has earned a Distinguished Honoree medal in the International Business Awards.
Glob has succeeded this distinction in the ‘Best New Product Introduction Event’ category. Thank to the sensory event carried out for Cerámicas Gala in which the company presented in a creative and different fashion its new products to its distributors. We told you more about it in our magazine Comunicas.
The International Business Awards, also called Stevies, are the only global, all-encompassing business awards program honoring great performances in business. The name Stevies comes from the Greek and means “crowned”.
The eight edition of the awards, in which more than 40 countries have participated, will be presented to honorees at a gala event on Tuesday, 11 October in the Emirates Palace Hotel in Abu Dhabi, United Arab Emirates.
Glob’s event for Cerámicas Gala was selected from more than 3,000 entries received from organizations and individuals all around the world. Up to 200 professionals worldwide participate in the preliminary judging of the projects, which in this occasion happened between May and July of 2011. Their ratings determined the final selection made by a specialized jury this summer.
The Big Bad Tech Issue, Experts in Content Marketing June 15, 2011
Posted by Jenny Hoefliger, comments closed 
The new issue of the CCO magazine is already here. In its new edition, the official publication of the prestigious Content Marketing Institute (CMI) of the USA and the first specialized in this discipline, are centered in new technologies. Following its eminently practical line, CCO presents cases of companies that already promote their content as the pillars to their marketing strategy. They also incorporate interviews with experts, experiential reports, and the latest international tools.
CCO is a free digital magazine of high value: written for leading experts, influencers, and leaders of opinion in Content Marketing field. Whoever wants to know more can access the second issue from this link.
The editorial agency of Grupo BPMO, BPMO Edigrup, is the partner of CMI in Spain, colaborated in the creation of the contents in this publication and distrubiting it to all the marketing professionals that desire to receive it in our country.
“The objective of CCO is to provide professionals of the sector with ideas in the design of their strategies,” explains Llorenç Torner, director of BPMO Edigrup. “We live in the era of content. Marketing professionals should pay attention not only to its creation, but to the interchange between all defined channels in one´s corporate strategy. Because content of quality, relevance, and of value defines a brand and affects the fidelity and loyalty of its followers or consumers.
Author: Jenny Hoefliger, Director of International Projects for Grupo BPMO.
Giving voices to the voiceless, the meeting of IABC June 7, 2011
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The tools 2.0 that provoke many discussions, articles, books, debates, and feelings are, without a doubt, very interesting. Their strategic power is questioned less each time. Now, as social medias contribute to the advancement of international developments, they become a fascinating phenomenon.
Last Thursday, at the first IABC Spain event in Barcelona, we had the good fortune of listening to Silvia Cambié, an expert in communication, a renowned international speaker, and author of the book “International Communications Strategy–Developments in cross-cultural communications, PR, and social media”, which was nominated for the Financial Times Goldman Sachs Awards in 2009.
At her conference, titled “Enhancing the impact of communication campaigns through powerful digital networks”, Silvia Cambié offered us her vision about the power of social medias, supporting campaigns 2.0 that have developed and that have had a determining role in the progress of large causes, such as access to education and the promotion of women´s rights in the Middle East.
Silvia stated that many women from this part of the world put their lives in danger for expressing themselves in social networks or blogs. Harassmap, for example, is a website where women that have suffered abuse can indicate to others, through a map, the place and type of abuse to which they have been objected in the Egyptian capital, Cairo. This is one example of platforms 2.0 that tries to help women by “Giving voices to the voiceless”, as Silvia explained. Harassmap is a great example of “blogging & Citizen journalism”.
The event, in which Marc Wright, editor of simplycommunicate.com, also participated, was organized by the Spanish chapter of IABC (The International Association of Business Communicators), an international network that includes more than 15,000 professionals of communications in 80 different countries. Grupo BPMO was one of the organizations at this meeting in Barcelona.
Author: Jenny Hoefliger, Director of International Projects for Grupo BPMO
A pharmaceutical business shaking it March 28, 2011
Posted by Jenny Hoefliger, comments closed
A business merger implies all sorts of feelings including insecurity, uncertainty and fear of change. In this scenario, internal communication is more crucial than ever because so much depends on it: employees’ more or less rapid assimilation, with more or less drama, of the new values and operation of the resulting company.
The pharmaceutical company MSD, Spanish branch of Merck & CO., Inc, recently went through a merger and specifically designed a communication strategy to inform and attract the internal audience, turning it into an active participant of the business change. Citricus.com, Grupo BPMO’s digital agency, worked hand in hand with MSD’s internal Communication team during a year to create a campaign made to announce and promote the new corporate culture. The actions mixed information (digital magazines, video emailings…) and entertainment (quiz…).
The ultimate contribution to the achievement of the corporate strategic objectives was the creation of a lip dub, involving all employees at MSD’s Madrid central offices. The idea of a lip dub materialized perfectly the concept of union and collaboration, essential in the whole merging process, and allowed to illustrate two of MSD’s key leadership principles: teamwork and result achievement.
“The lip dub made us experience that we are ONE company and ONE team of professionals. We are the first pharmaceutical, healthcare industry company in Spain to do a lib dub”, says Carlos Sánchez Palazón, communication manager at MSD España,
Integration, entertainment, improvisation and participation. At Citricus.com we know that the pharmaceutical world is not as serious as it seems. Check it out here.
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